Book Marketing Articles
61: Hitting The Affiliate Marketing Wall
Chances are if you have ventured into the business of affiliate marketing, you have hit a wall or two. And if you haven?t, chances are you will. It?s the rare entrepreneur who will start a business and rise quickly to great heights without facing some great challenges. The good news is making it over the first wall is possible and almost always profitable.
Like any business, affiliate marketing involves a learning curve. Unless you?ve been involved in a lot of other intern...
62: Making A Big Mistake By Posting Your Email Address
One of the biggest mistakes people who have web sites make is posting their email address on their web sites. What seems like a simple way to let people contact you is actually one of the most damaging things you can do. Spam bots just love to harvest email addresses. Not only do you need to worry about receiving unwanted spam you also need to worry about somebody spoofing your email address.
Just think of all the hard work and effort you have put into your business. All i...
63: Small Business Marketing: Risk Reversal Will Sky Rocket Your Sales.
One of the top obstacles that you have to get over is the prospect's sensation that they are at risk when buying from you. The more they feel that they are at risk, the larger will be their reluctance to buy.
To get over this hurdle, you need to reserve the sense of risk. You must assume the risk yourself.
Have you ever considered how many businesses transfer the built-in risks of conducting such a business to the customer?
Well, the following is a classic model of h...
64: How To Use Content To Pre-Sell Your Website Visitors
All computer users have one common trait. They are all motivated by the desire for more knowledge about the subject they wish to investigate. Given this fact, you as a business owner must deliver the right information to your website visitors that satisfies their need to know about your product.
If Mary finds the information she needs on your website, she will send an email to her good friend Sue, who in turn passes it along to others, and the information will find its way...
65: Marketing Strategies: Using The Law Of Attraction To Create Your Ideal Income In 2006
Did you know that your thoughts and intentions play a big part in your success in 2006? Not only that, but what you choose to focus on determines what you?ll attract?
This article describes the Law of Attraction and why it?s so important to master this Law. By learning how to implement the Law of Attraction you?ll be able to create your Ideal Income In 2006.
The 5 steps:
Step 1: Get clear on what you don?t want.
It sounds strange, doesn?t it to focus on what you d...
66: How To Win Federal Contracts By Selling To Smartpay Cardholders
Do you sell products or services that are priced under $25,000? Selling to Federal Government credit cardholders (SMARTPAY) is a ?hidden secret?.
Federal contracting opportunities under $25,000 are not advertised. Contracts under $25,000 present special opportunities for small businesses. To PLAY in this federal credit card game businesses MUST have a merchant account. Federal agencies save money when they make small purchases using credit cards. Federal end-users with pur...
67: Sell More With Affiliate Marketing
If you have your own business you know what that can do for you. It means having prosperity and financial freedom. And if you extend your business to the Internet, this will only add to your exposure and expandability. Instead of reaching people locally, this affords the opportunity for the business to reach people on a global scale.
And if you are trying to reach more people with your product than you have done before you may want to consider having other people help sell...
68: Internet Marketers
Those of us who are doing business online know that whether you?re selling diets or a business in a box, you?re really selling information. Most internet users could go down to the local Walmart or Albertsons and get the necessities of life without ever turning on their computer.
But the successful internet marketing sites are selling something local markets don?t; and that?s information. Oh sure the average consumer can ask a store clerk or ask a neighbor; but many of us ...
69: Use Benefits And Specificity In Your Headlines To Suck Readers Into Your Sales Copy
Often the most powerful headlines are those that include some specific benefit within them while simultaneously peaking the interest of the reader as to what may be inside the article.
Let's look at the following as an example...
"5 Secrets to Doubling Your List In 90 Days"
This headline includes both a benefit statement and specificity.
Specificity in included in three ways, the number of secrets (5), the benefit of doubling your list (specifically says what it w...
70: Be Above The Fold
I make my living as a writer for print publication. Though I?ve been writing books of late, my first jobs were with newspapers. Do you know the very best thing that could happen to a freelancer?
Let me tell you.
I used to dance the hula when my article made it ?above the fold?! That meant that my incredibly vibrant words (well, okay? interesting words, maybe?) were on the front page, and that my article would be one of the first things anyone who picked up that newspape...
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