Book Marketing Articles
411: Are You Minding Your P's And Q's...
Most specifically, Passion, Persistence, Pride, and Quality? Does your business represent all of these to the consumer? As a publicist, I have found that all of my successful clients have these four qualities in spades. They don't just have these qualities, they improve on them daily to bring a dynamic sizzle to their business. The fact is that people like to do business with people who vibrate with electric acumen. It isn't loud. It isn't hypy. It doesn't blare in your face....
412: Keep 100% Of The Profits With Private Label Rights
One of the great things about private label rights programs and purchases is that you get to keep 100 percent of the profits. When you consider the costs of other options, this is significant. Take a look.
Product Creation
In the absence of private label rights products, you would have to create your own materials or hire someone to create them for you. This costs you time, money and energy ? and sometimes a lot of all or any of the three combined.
If you cannot writ...
413: The Top Ten Characteristics Of A Good Sales Letter
With today?s rapidly crowding global market, your product or service will need more publicity and marketing so that your unique voice can be heard. With the thousands of advertisements on television, the thousands of posters plastered on both city and town walls, and the thousands of sales people all jostling each other to catch a prospective customer?s attention, is there still an alternative marketing method that could ensure your commercial success?
Believe it or not, t...
414: On Language Women Hate...
Even though the business of direct sales and network marketing is made up of 80% women, the language used in front of the room and on websites, in autoresponder emails and everything else from corporate and upline is basically male.
Business as the art of war.
Language such as "We're going to explode your downline" or "explode" or "ignite" your business. But men are the ones who explode things. Women don't. We tend to be the ones to pick up the pieces. We might for exam...
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