Recently I was contacted by a client who was frustrated that her marketing efforts were not producing results like she expected. In an attempt to address her concerns, I realized how many other professionals are in the same boat. What follows is an open letter to professionals everywhere who are struggling to attract new clients and make money online. Dear Entrepreneur and Professional: First, let's address the issue of finances. I understand fully what it is like to in...

Email marketing is far from dead, despite the fact it can be a challenge to build an opt-in list of email addresses. Even with the popularity and ease of publishing on blogs, an ezine should be a standard in your online marketing toolbox. Ezines are easy, accessible, inexpensive, instant, and interactive Here are ten reasons to publish an ezine: 1. Gain name and fame; become widely known as an expert in your field to people you might not ever see or meet. You establish ...

Let me ask you a question. The answer is to the question is critical to your business success. Do you fully understand the real nature of the business you are in? Your instant response is of course, I'm in the [put your industry name here] business. For example, you probably said, of course, I'm in the real estate business, or the plumbing business, or the printing business, etc. But that is only partly correct if you are the owner of the business. As the business ow...

A common saying in the Internet Marketing community is, ?The money is in the list?. Unfortunately, that?s an inaccurate statement. The line should read, ?The money is in what you do with that list?. This all begins with a lead (otherwise known as an optin). When you are building your business, you engage in marketing to entice people to become interested in your product. These people become leads that either buy from you or don?t. The ones that do buy from y...

One great way to build a super list in a hurry is by doing free teleseminars. People call in and hear a competent guest speaker talk about something that's important to the people who sign up. And every one who does sign up becomes part of your list. The interview shouldn't be pure sales pitch. Nobody wants to call in (often long-distance) just to hear something about the next wonderful info product or whatever. They want to learn something. Then, at the end of the call, y...

Words also have a strong bearing on how we remember certain details. For example, in a 1979 study conducted by Elizabeth Loftus, when defendants were asked how fast they were driving when they "smashed" into the other car as opposed to "hit" the other car, much higher speeds were reported. In another study, subjects were asked if they had headaches "frequently" or "occasionally" and how many per week. Those who were interviewed with the word "frequently" reported 2.2 headache...

With the Internet exploding by leaps and bounds with no end in sight, starting a local SEO company could prove very profitable. Although the general market is a great place to be, the SEO market is very competitive. If you get the right business plan, build relationships, and grow your business one customer at a time, your SEO business can grow quickly. In any business a plan is the maker or breaker of a new young small venture. If your plan isn?t thought out well, it coul...

There is no perfect product. There is no perfect service. In other words, whatever your product or service is, it has flaws, imperfections. The question therefore is not if these negative aspects exist but how do you treat them in your advertising? The best way to handle these hurdles in the sale process is to cast these negative elements into a totally new light so the prospect sees them as really advantageous. Now this is not the same as lying. Anything less than the...

About every copywriter will tell you that your headline should shout your strongest benefit to your prospect. And there are many famous headlines that have done this very successfully. For example, here are just a few that comes to mind: ?Shrink Hemorrhoids Without Surgery? ?The Lazy Man?s Way To Riches? ?How To Win Friends And Influence People? ?Lose 30 pounds in less than one week!? All of these headlines share one thing in common - they promise the prospect ...

As a copywriter, I have to be prepared for a number of scenarios whenever I deliver my completed copy to my clients. But one reaction that I often get is that clients often mistake their reaction to the copy as that of their customers. So even before the copy is tested in the ?real world? the client would, maybe, give his spouse to read the copy and takes her opinion as the standard for the prospective reader. Then I?ll have to drill in his head, ?You are not your custo...