Well, in Japan, anyway. Comic book makers for schoolgirls and boys in Japan offer different fare to boys and girls...so that BOTH groups buy those comics like crazy, not just the traditional boy market. In their June "Japanese Schoolgirl Watch," Wired magazine notes, "Anyone who thinks schoolgirls and boys enjoy the same fantasies needs to bone up on shojo manga." The Japanese comics for gals are the antitheses of typical boy titles, they write. "In the series for gu...

In this marketing article I want to discuss one of the most important aspects of successful marketing ? repetition. Successful companies use marketing repetition. Unsuccessful companies do not. As a marketing consultant, I speak with many businesses and there is one huge mistake that nearly all of them make in their marketing. They wrongly think it takes only one marketing piece to get a prospect to buy. They will send out one postcard or one sales letter or one email to a...

Everyone who runs a home based business (whether offline or on the Internet) knows that it is very important to have a good marketing plan in place if profits are to really mean anything. Internet marketing tips are especially useful for people who wish to advertise on the World Wide Web. There are several points that may be followed in order to help a home business grow using the Internet. There are quite a lot of Internet marketing tips available on the Internet itsel...

This is the title of a recent piece by one of the industry trainers, Wendy Weiss. In her article, Wendy suggests getting an "I'm not interested" is because your script or its delivery isn't good enough. While that may be partly true, it's not the biggest reason for that reaction. She writes: "If you have a compelling script with stellar delivery, you will hardly ever hear the words, 'I'm not interested.' That's because you will actually be saying something interestin...

The creation of the National Hockey League began as the result of a dispute. The owner of the Toronto Blueshirts didn't get along with the owners who owned the league called the National Hockey Association. All the teams in this league were Canadian. The NHA met in the Windsor Hotel in Montreal to see how they could their dispute. Their solution was to dissolve the NHA and create the National Hockey League. The teams that were part of this league were the Montreal Canadians, ...

Online marketing research firms have been paying consumers to participate in surveys. The Web has granted them a more-efficient way to collect data. Many online paid surveys are now conducting legit research. When there is easy-making money competition working from home, you can bet that there's also exaggeration, if not outright scams. Many Middleman sites will charge "membership" fees for access to lists of marketing research firms that conduct online paid surveys. So...

Focus on building a list of people who care about the same thing as you do, whether it's Internet Marketing or pet grooming. Then, write a blog every single day, in order to get search engine traffic, and put together press releases to spread the word about the news about what?s happening in the world of pet grooming. Keep on top of it. Write one press release a day. Do one blog entry a day. In the meantime, build a list of people who care. Monetize the whole thing with so...

We've all heard the ravings and rantings about how important it is in direct sales, to "relate" - that success must be built on starting and building relationships. Sometimes they call what we do "relationship marketing." Some say that's why network marketing is a natural thing for women to do. Yet, the things people are taught to say to others about their products appear to do the opposite - they tend to drive the other woman away - glazed eyes and all - even one who migh...

The reason the internet was created was to share information. People still use the internet to share information or to find out information. And what is information? Information is content - so, content is king. There are two ways to gather information on the internet. One way is free and the other way is paid information. Whatever you offer on the internet is done with information, whether you are talking about the value of your site, or your product. Your selling pric...

Have you heard the story behind the story? Get it so you don't end up feeling like these two women... "I don't want to beat myself up because I'm not the big recruiter and didn't fly to the top of the company in 15 months..." And "I want to get my self-esteem back. I have done a real good job of beating myself up, I want to take what I need, ignore the hype, and stop listening to the big hitter hype..." The boys on stage in our business (and most everywhere else) lik...