Have you ever heard that line? When you do, you'll know the speaker is either ignorant or fibbing. So you're being fooled, at best. THERE IS NO PRODUCT FOR EVERYONE. We have choices about what to buy and not to buy, and then of the things we choose to buy, what brand, style, color, size and type. People tell you things about themselves when they make product choices. A woman who shops at Whole Foods, for example, tells you you something about her values. One who driv...

It's official. The Web 2.0 is here. If you have no idea at all that it is already here or what it is in the first place, then you must have been living in the cave for the past 5 years. Face it. If you're still using some of the outdated Web 1.0 methods to increase traffic to your website, you may still get some results out of your marketing efforts but you will eventually lose out to the newer guys who go Web 2.0. Now let me share with you 3 tips on how to increase tra...

You can use e-mail marketing in your business to instantly contact thousands of prospects Your goal should not be to make the sale, but to get the prospect to request additional information. Most e-mail marketing is doomed from the start, in that over 90% of e-mails sent will never be read. Why is that? 1. Poor subject line - screw this up and the rest of your message is irrelevant. Your subject line announces your e-mail and tells the reader if the message is impor...

In the last 15 years of working with women in direct sales and network marketing, I've met thousands of them who decided to sell a product or service because they love it. Yet they struggle with their little business, and often it's been a long struggle over many years. Most tell me how a health supplement or a new service has changed their lives forever, and they cannot fathom why everyone isn't falling over themselves to buy it, if not sell it too. Lamentations abound: "...

Abstract: The latest frontier in search engine technology is social search. Born out of the social networking boom, social search will attempt to humanize search results thereby providing users with consumer driven answers to their queries. Considering that 50% of queries go unanswered, social search could be the biggest breakthrough since page ranking. Overview: As search giants, Google, Yahoo and MSN continue their fierce battle to become king of the search engines, in...

Seniors watch more television than any other group. But unless you?ve got a ton of cash, let?s uncover the more cost effective ways to market to seniors. You can affordably build an effective senior market campaign around newspaper, radio and direct mail. Let?s go well beyond telling you that for senior sites or direct mail you should use a big font, simple paragraphs, etc. First, let?s realize we cannot define ?senior? by age and if I see another writer define seniors as ...

What is the secret to free traffic? Telling the search engines and your future visitors what they want to hear! It sounds like a Catch-22. After all, if you have no traffic then how can you deliver your message to the search engines and potential customers? There is actually a pretty simple answer to that complex problem. Keywords are the secret to free traffic. One of my sites has been around for years. I used to publish an ezine of the same name but that ezine was fol...

The lifeblood of an internet business is traffic. Sufficient traffic allows the business to exist, too little traffic will cause the business to fail, and too much traffic (is there such a thing as too much traffic?) will cause the business to succeed. Most internet entrepreneurs that I know want to be in that last category. They would love to be in a position to test their bandwidth limits and web host's infrastructure. We have all been tempted by the passing fads of inte...

Affiliate marketing can be a profitable venture for you, as a merchant or affiliate. It presents you with a great opportunity to increase revenue, and build valuable business relationships. Affiliate Benefits and Resources As an affiliate partner, you?re capitalizing on traffic you already have. Every time someone clicks through your site and makes a purchase on your merchant?s site, you earn a commission. Explains Anik Singal, CEO of http://AffiliateClassroom.com, ?You...

I never gather requirements for a new product, but I always gather requirements by asking for feedback for an existing product that I am about to update. I create new products without requirements as a baseline. Why? Because giving requirements is free. The scope simply increases exponentially with new products. It also loses it?s focus to be useful for my own business, hobby, passion or whatever market I'm also participating in. So? I create the new product for my own bus...