In a business where we have a 95% drop out rate, it's interesting why those who stay, do so. I can assure you it is not the money. When Excel Communications went bankrupt in November, 2004, the company reported to the court that as of October, 2004, Excel had 106,426 U.S. representatives eligible to earn commissions. 64,967 actually earned commissions. Of those, 98.1 percent earned $100 or less. Only 99 of them, or 0.2 percent, earned more than $1,000 for the month." More ...

So says the author of best-selling business book, The Long Tail: Why the Future of business is selling less of more. In the image, basic 'for everyone' stuff is on the left, and the specialty goods peter off to the right - into a long tail. Here's why should you care about this. Do you have any special interest? Are you an audiophile, or you love tennis, are you a pianist, or is your health your number one priority? Would you, as an audio nut, buy your audio equip...

You might be an affiliate looking for ways to increase traffic and increase sales. You might be a website owner looking to expand to your reach. Perhaps you sell an info-product and would like to see more traffic and more profits? You may have already been using some of the methods listed here but are you using it right? Are you doing it correctly? (1)Articles. Writing articles may be seen as hard work. I won?t deny it, it can be quite tedious. BUT it has proven to be ...

The money is in the list, the money is in the list. How many times have we heard of that? I am getting so sick of it; I am going to say the money is not in the list! Find out, at the end of the article, why I say so? Having a list of 10,000 or even 100,000 subscribers is of no use if you can?t coach, coerce, bribe or force them into buying something from you! They are of practically zero value if you convert them to paying customers. I present to you 4 ways to making your ...

A few Hollywood movies aside, the field of mathematics doesn't have much glamour or star quality associated with it. And for most people, it doesn't carry the ring of fun, either. "Math Club" sounds more like a refuge for smart misfits than like a gathering that either kids or adults would be clamoring to join. Karen Treber of Frostburg, Maryland had these sorts of images in mind when she wanted to help boost math scores at her sons' school. "Coming up with a cute name was...

Okay, so we have all learned about the 4P?s of marketing in undergrad: Product, Place, Price and Promotion. If not, you can open up one of your old marketing text books, blow off the dust and read about it there. The 6 C?s, however, is a not a concept that replaces the 4?Ps; rather, it just expands on the promotion element and provides a more granular approach to consumer marketing. CUSTOMER In this day and age, a company?s marketing strategy needs to be customer focuse...

It started out like any other Sunday morning. My wife Stephanie and daughter Allie and I got in the car to drive 20 minutes to morning church service. The radio was still on from the night before playing low in the background. WLW in Cincinnati, I had been listening to the Reds play the Giants out on the west coast on my drive home from the office late Saturday night. A special report came on the radio and consciously none of us were paying attention to it, I can vaguely r...

What can you say to paint the picture to your prospects and create the right persuasive emotion in your presentation? Analyze your stories. Are you stores vivid? Can you audience taste, feel, touch, and identify with your story? Do you use silence in your presentations? Should you? Where should you implement a good pregnant pause? A utilities company, trying to sell customers the advantages of home insulation, sent auditors to visit homeowners and point out the ways they w...

In the last book of the Bible called Revelation or the Apocalypse, the writer John is given seven letters to be delivered to seven different churches. They all contain commendations, rebuke and a promise to those who take action based on the advice given. The last of these letters addressed to the Laodicean congregation is quite harsh and contain no commendations. This lack of compliments sets it apart from all the other letters. What?s so different about this group of peo...

Good listening is not just looking at someone and nodding your head in agreement. You have to acknowledge what is being said and let the other person know that you understand. The more you can acknowledge what is being said, the greater ability you have to persuade and influence. Why? Because the person speaking with you will feel important and understood (Law of Esteem). Why is listening so difficult for most of us? Why is it that when two people get together and talk, they ...