If you want to get results, you need to take action... calculated, measured, studied steps towards your goal of freedom. Small steps that will or will not get you the desired results. Yes, I did say, will or will NOT get you the desired results. Some action will not lead in the direction of your goal. But without the action and resulting failure, you will not be able to make the adjustments and take the actual action that will lead to your freedom. The only way to be one s...

The Difference Among Viral, Buzz, and Word-of-Mouth There are certain words, jargon that stands in for theory, that starts with marketing industry insiders and before you know it becomes the 'in' subject of books, blogs, articles, and MBA dissertations. But as jargon filters down to the less sophisticated, the meaning and ideas behind these words becomes lost. Such is the case with the current state of thinking on Buzz, Viral, and Word-of-Mouth marketing. These terms ar...

Most article marketer's know the value of article marketing, but few really know why or how to get the most out of their article submissions. The reason is because of the many false ideas in the marketplace regarding article marketing. So let me set the record straight on at least one of the biggest false assumptions. Many article marketers fall prey into believing that one article published in many sites, ezines, and newsletters will benefit them by bringing in lots of tr...

Anyone doing business online and using email for marketing needs to know about the CAN-SPAM laws. Smart online marketers use "permission" marketing: you invite potential customers to join your email list, and offer a newsletter, a special report, or a sequential series of messages to form an e-course. The recipient "opts-in" to the list by replying to an invitation and subscribing. By "opting in", your subscriber is telling you it's OK to send email. They've given you perm...

Have you ever wondered how insurance companies go about marketing their insurance policies? Aside from a company Web site, advertisements in the classifieds, and commercials? Many insurance companies get leads ? prospective clients ? by telephone marketing. Many insurance companies use what are known as call center phone systems. These systems call prospective clients in various different ways. There are five basic call center phone systems that insurance companies can use...

Many marketing experts argue that marketing is a logical process with a natural structure that can be viewed primarily as a method of understanding the marketing environment; using the marketing mix; developing a marketing plan -based upon the use of the marketing mix; implementing a plan based on the selected strategy; and finally, using a control method to ensure that the strategy is adhered to. This marketing process is reviewed and evaluated regularly and modifications ar...

What Are Directories? A directory is a collection of information pertaining to various websites. This information is hand picked and chosen by directory editors and website inclusion is dependent on the quality and relevance of each particular site. Directories are divided into categories and, in most cases, subcategories; each contains links to relevant websites. Once information has been collected and collated it is then searched by human visitors. The major search engin...

So, you?ve decided on the trade show display you think will best represent your company. And after deciding on the model, the trade show graphics you select are the next most important element to help you really stand out at a trade show ? your graphics. Just as you want your trade show display materials to be as professional as possible, you want your trade show display graphic images to be as bold, clean and powerful as possible. The steps to achieving this are quite sim...

Effective marketing is vitally important no matter what business you're in. Consider what marketing expert Jay Abraham said about a vital key to marketing success: "Anyone can become a virtual marketing genius equivalent by doing one simple thing: testing." In other words, learn how to test various elements of your marketing to find which of them really work - and which don't - and you can learn how to market effectively. Notice that Jay did not say that by testing anyo...

A common myth is that the best way to sell more from a web site is to increase traffic. While it's certainly true that no site can succeed without traffic, and increasing it is a good thing, it's not the most efficient, least expensive way to crank in more sales from your web site. A smarter approach is to increase the value of existing site traffic, by boosting conversion rates. If your web site exists to make you money, its success largely hinges on how well it motiva...