Recently I listened to a interview with Mark Joyner and Gary Halbert about Gary?s famous ?Coat of Arms? sales letter and marketing campaign. It's been called the greatest direct marketing success stories of all time. You can read the actual "Coat of Arms" sales letter here: http://www.dotcomsecrets.com/content/coa.pdf Gary made millions of dollars selling these $2 Coat of Arms through direct mail. The letter was mailed over 600,000,000 times and he eventually sold th...

The question, ?How can I become a successful Coastal Vacations distributor? is probably the most common regarding Coastal Vacations. Soon after joining the program and spending their hard-earned money, many people discover there is much more to it. Yes, it?s true that discount vacation packages can sell themselves. However, it does take some effort on the part of the distributor to ensure that every prospect becomes a customer. There are many aspects of successful selling. Ho...

There has been a lot of buzz around Derek?s Gehl Warp Speed Wealth system that was released April 2006. Many people were wondering why the Internet Marketing Centre (IMC) releases a similar product to their ?flag ship? product the Internet. Well, it?s easy to explain. The ?Internet Marketing Course? is the flagship course of IMC. It explains simply just everything. Not one single detail is missing and you have to work the course in order to make it happen. Well, because many ...

Have you ever gone to a website, looked around at it and thought you were a kid in a candy store? This is all too often the case when you visit a website. You are not really sure whether you should sign up for their membership, visit other linked pages on the site that are beckoning, or take the opportunity to look around more. You may even be tempted to visit another site that catches your eye, off in the corner in the form of a Google AdSense ad. Whatever the case, it is...

Email marketing is easy (--ponder--) if you know how to do it. Wow, you have heard that one before, I'm sure. Is that not always the case - with almost anything? So, why even say it? Because - in this case it is really true. Read on! 1. Get the legalities out of the way. Always write and provide a link to your privacy page. Starter text can be obtained from links below - and always make sure to review with your legal counsel for a final review. You will then include ...

If you?re just beginning your small business marketing, the choice between paying to hire a professional to do your small business marketing is a hard one. You probably feel compelled to do everything yourself. Not only will that save you from paying someone else?s fees, but you?ll also have more control. But to be successful in your small business marketing you have to be forward thinking. Doing your own small business marketing today may hurt you in the long run, even if...

Over a decade I spent in the world of finance and investment left its mark on a deep emotional level. I wear these marks not with so much pride since that was hammered out long ago but with a sense of nostalgia. According to wikipedia Johannes Hofer, a medical student in 1678 coined the nostalgia (nostos = returning home, algos = pain/longing) to define the pain a sick person feels because he wishes to return to his native land, and fears never to see it again. As we us...

Many people are at a loss when it comes to figuring out how to make supplemental money on the Internet. Perhaps you are one of those people who would like to get started but feel overwhelmed by how much information is out there. Not only do you have to find the information, you must determine if it is true, accurate, and worthy of your time. Just the idea of getting started overwhelms many people so they never take that first step. Are you one of those people? That first s...

Yesterday, I received a letter in the mail and it was not a bill or a fake advertising letter. It was a genuine letter with a label and a sticker and a handwritten address. I was a little surprised, as I have not received a written letter in years. As I opened it, I realized the name looked vaguely familiar, but I could not place it. As I scanned this beautifully written letter, I realize it was from a difficult customer who 2 months early was writing something of a different...

Sales copy should be like a ladies skirt: Short enough to be interesting yet long enough to cover the essentials. Each method offers its own unique advantage to the website owner. Ultimately, the decision on whether to use long or short copy as a marketing tool will depend on your product or service. Your research may determine that long copy satisfies a particular segment of your business, while other divisions will benefit more from brevity. Long and interesting, k...