Book Marketing Articles
171: How To Write Google Adwords Ads That Get Clicks
A typical AdWords newbie is often guilty of several profit-squashing mistakes when setting up his first campaign. There are dozens of no-nos, but perhaps none so egregious as writing ineffective ads.
An effective AdWords ad is one that gets lots of clicks ? that's the only thing you should be concerned about when writing your ads (except, of course, Google?s editorial policy). If you?ve done your keyword research, you?ll get impressions; if you?ve got a page that converts ...
172: MySpace: A Viable Marketing Tool?
MySpace is not only for teenagers and musicians. MySpace is also making a buzz among Internet marketers. At the invitation of Internet marketing guru Marlon Sanders, I set up a profile to see what the buzz is all about.
Marlon calls it "...a 'secret' networking method the people on the inside are using."
Being the active experimenter that I am, once I got started, I couldn't stay away from MySpace, setting up my profile, posting on my blog, adding events to the public...
173: DIY Public Relations
Ever felt aggrieved that other entrepreneurs make the headlines but you don?t? Louise Third, founder of Integra Communications, the enterprise PR specialists, says it?s not as tough as it looks; it just requires planning and the application of some basic rules.
Kevin and Dawn Hartley, the owners of Mozart?s Restaurant in Nottingham have tangible evidence that a planned use of PR can significantly improve sales. The couple, who opened the 40-seat restaurant in November 2002...
174: Marketing: The Internet Has Become A Gold Mine For All Marketing Firms
If the world of infrastructure is a block of granite, marketing is a fluid running through its small chasms. Marketing is a force like gas, a prevalent and very active thing that is difficult to pin down and observe. It is one of the abstracted forms arising from a post-modern way of life, and it shows no signs of slowing down.
It makes sense that marketing in its never-ending search for new forms has branched onto the web. The internet and the screen of the personal compu...
175: Entrepreneur Marketing Advice
Marketing your business is essential to its success. You can have the greatest service or the best product, but if you don't market it and let others know about it, then it's doubtful that you'll be very successful. When considering your marketing, you first want to take into account who your clients are, and what your clients might be looking to you to do. To do this, you need to do the following:
1. Know Your Client's Business: The first step is to know your clients. Do ...
176: Why Are More People Getting Into Article Marketing?
Article marketing is a relatively new addition to the search engine optimization world but the number of people that are taking part is growing every day. Of course, the number triples all the time because there are authors, article directory owners, as well as web publishers all involved in this search engine optimization technique. As time goes on and page ranks rise, article marketing will only become more popular. Everyone involved in this type of marketing sees the abili...
177: The Importance Of Implementing An Integrated Marketing Plan For Your Small Business
The progression of marketing -- moving beyond traditional to include interactive, consumer driven, social marketing has spread like Ebola. It?s often referred to as Integrated Marketing Communications (IMC). IMC is ushering in a new era in which marketers blend communication messages across all available media channels into a continuous brand experience. As part of a successful integrated marketing strategy, IMC integrates public relations, advertising, online, social media, ...
178: Copywriting: Online Marketing Accelerator
If you own an online business you are one of the masses of ?Netreprenuers? that canvas the worldwide web today. You have a web presence because you believe that you have a product or service that is either unique or fairly priced and the web is where you are banking on earning an income.
Making the Sale
Selling on the Internet is more than simply offering products in a ?if we build it they will come? mentality. You have to provide an atmosphere where the visitor can com...
179: Writing Effective Catalog Copy Or Web Copy Can Be Fun!
Once you learn a few fundamental principles and techniques, writing persuasive catalog copy, web copy or product descriptions for printed brochures or sales sheets becomes an easy, enjoyable process.
Step 1. List features and benefits, then connect them.
If you've read anything about copywriting, you've heard about the importance of including the benefits of products as well as their features. For instance, when you say your widget is a 2-inch pink plastic paperclip, yo...
180: Achieve Top Returns By Building Your Own Opt-In Lists
Email marketing is now a powerful force in the internet marketing world. You can reach people where they are already... checking their email. The power of a good opt-in email list cannot be overstated. The best marketers always keep a prospect list and a customer list to contact.
We know that an opt-in list is very important, but you may ask yourself how to get started building a list of prospects.
The way that everyone starts to build a list of their own is to follow t...
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