Book Marketing Articles
111: Giving Voice To Your Marketing Personality On The Web
If You Don't Someone Else Will
Every company has a personality whether they know it or not. If you don't develop and foster an appropriate marketing personality for your company, your employees and customers will do it for you, and that could be disastrous. Successful companies pay serious attention to creating and implementing a dominant corporate identity; and use it to deliver a consistent, coherent and cohesive Web-presence in the methodical and persistent pursuit of t...
112: PLR And Ghostwritten Articles: Are They Ethical?
Recently, in an interview, I was asked ?Is it ethical to use private label rights and ghostwritten articles??
Let me step back a moment and explain? Private label rights (or PLR) articles and ghostwritten articles are used by web owners as a method of outsourcing some of their content.
* PLR articles are packages of articles that are pre-written and sold to more than one person.
* Ghostwritten articles are articles that are written by someone else just for you that y...
113: The Importance Of Having A Budget For Marketing
When you want to market a product or service for your business, it is of vital importance that you develop a marketing budget. You can't spend all of your capital and marketing and not have enough left over to be able to create the products you intend to sell. On the other hand, you can't put all of your money into the products without developing some kind of marketing strategy to bring them to the attention of potential customers.
One way to try and ensure that you don't ...
114: Remembering David Ogilvy
July 21 this year marks the seventh death anniversary of David Ogilvy, the renowned "Father of Advertising," whose original thinking and insistence on certain basics rocked Madison Avenue in the sixties and seventies.
It is a great tribute to the man that the four basic principles he started in his day - a dependence on research, professional discipline, creative brilliance and a preeminent regard for delivering results to clients - still form the blueprint of today's adve...
115: Practical Tips For Converting Visitors Into Customers
Persuasive Online Copy Writing
Many websites today write their web site copy as if they are trying to address a stadium full of customers. The problem with this approach is that the message becomes diluted and confusing. Instead, pick one customer, perhaps someone you know and write the copy as if you are targeting just him or her. American Novelist, John Steinbeck, who won the Nobel Prize for Literature in 1962 states ?your audience is one single reader; and I have found ...
116: Google Adsense, One Of The Key Points To Internet Marketing
The most important aspect of your online business marketing plan is to actually get to the point where you can make money out of your investment; whether this investment is a small or a larger one, the point is that unless you are 100% oriented towards making money out of products/services, then you should definitely try to take advantage of advertising. With the introduction of Google Adsense in 2003, making money out of advertising became really easy; so easy, that you can ...
117: Retaining Customers With Corporate Holiday Gifts
To some Christmas is a time of the year for celebrating and receiving gifts. However, as a smart business owner it is also the perfect way to build corporate relationships between you and your clients. This relationship will determine how well your company profits in the upcoming New Year. Sending a Christmas gift to your customers is a proven and tested method of getting client retention, and loyal customers. Don't send a gift that will leave a poor impression of your compan...
118: Trade Show Giveaways, Promotional Products... Signs Of The Times
A clever trinket used to suffice when trying to attract a potential client to your trade show booth or to keep a longtime customer from going elsewhere. Times have definitely changed!
New customers now expect to be ?wowed? by giveaways or company promotional products. They expect nothing less than miraculous toys that amaze or very useful gifts they can put to work in their everyday lives. From laser pins and stainless steel coffee mugs to premium headwear and brief cases,...
119: The Sound Of Business Part 3
HOW TO GIVE GOOD SONIC PERSONALITYŠ
We live in an age of metrics. Traditional and new media advertising agencies often substitute metrics for understanding. Mathematical models create the appearance of scientific analysis, when in fact they are often manipulated to support a preselected agenda. We all know data can be massaged to conform to almost any conclusion. Besides, most small owner-managed companies can't afford the expense of these agency-driven number crunching so...
120: The Sound Of Business Part 2
SONIC PERSONALITYŠ STARTS WITH BUSINESS PERSONALITY
Creating a 'kick ass' Sonic PersonalityŠ for your business requires that your business have a personality in the first place. Of course every business has one, whether you are aware of it or not, and this is a real danger. Your customers' understanding of who you are, and what you do, as a business, may be very different from the vision you have of yourself. This can be a very serious problem for owner-managed businesses,...
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