Book Marketing Articles
101: SEO 101
When you hear the term ?search engine optimization,? do your eyes glaze over? I know mine used to, until I studied the practice intensively. I don?t know everything, and quite frankly, I don?t think it?s possible. SEO is like sticking your finger into a pile of mud and pulling out a diamond. Nobody online today knows what the search engines? algorithms are exactly and even if someone did, the knowledge wouldn?t last because the search engines are changing all the time.
But...
102: How To Promote Your Website Offline
Serious entrepreneurs know that there is no such thing as ?enough promotion?. To achieve success each business needs to use all possible marketing channels. We live in a world dominated by technology and the Internet is the perfect proof to sustain this statement. Doing business online goes beyond mere transactions: there are no borders. Once you start an e-business: you are a global player. By using the right promotion channels you?ll be able to sell your products and servic...
103: The Evolving Four P
I?m sure you remember sitting in your marketing class in college when your instructor blurted something about the Four P?s of Marketing. If you weren?t paying attention or perhaps missed class that day, here is a quick review. It?s really a simple concept that is still employed by many of the fortune 500 companies today.
A Quick Review of the Four P?s
Marketing strategies generally fall into four categories known as the four P?s: they are product, price, place (or distr...
104: Advertising
Commercial promotion of services, ideas, companies and goods is known as advertising, which plays a very prominent role in business. Advertising is carried out through various media.
?Word of mouth? used to be the common form of advertising in ancient times. During the fifteenth and sixteenth century, when the printing industry was properly developed, handbills were included as a medium of advertising. In England, during the seventeenth century, newspapers started carrying...
105: Outdoor Advertising For Small Businesses
If you're a small business owner, you may not want to invest thousands of dollars in billboard advertising. That doesn't mean, however, that you can't take advantage of outdoor advertising methods in promoting your business.
One common outdoor advertising that any business can use is vehicle advertisements. If your company owns a delivery truck or any company vehicle, invest the money in making the vehicle a driving advertisement. Don't just paint your company name and pho...
106: Creativity In Article Writing Will Help You To Succeed!
Search engines love fresh, unique and creative information. Why is this? People love this kind of information and demand it when they use their favorite search engine to find it. The more people in love with their search engine, the more products and services that can be sold.
Website owners know this also. Many webmasters search for creative content to put on their websites much the same as Indiana Jones searched for the Holy Grail.
So you too want to succeed in an int...
107: How Does Adwords Miracle Compare?
Chris the author appears to be a decent guy, and his book Adwords Miracle is certainly a decent book, but my concern is that at $97, are you paying for exclusive cutting edge Adwords info or are you buying into the hype??
So, what do you actually receive with Adwords Miracle package? The sales page promises 4 specific components plus access to a few videos.
Ive purchased Adwords Miracle and i believe that this is what you REALLY get. You get the main eBook, 3 'spin off'...
108: Attract Clients Like Crazy With Emotional Copywriting!
World Class Chef Gordon Ramsay chooses to yell at his chef to be work done. Why? You see, Gordon knows the secret, by provoking an emotional response in his chefs, he knows they will remember and/or make necessary changes. It?s the same with marketing and selling.
If you are reading this your probably have heard that we buy with our emotions. Do you know why? And how? Let?s start with the why.
The human brain has three main components:
- the brainstem
- the limbic s...
109: How To Define Your Needs Before Buying CRM
Like many other business trends, the pressure to keep up with the latest technology developments and hold on to your competitive edge can often lead to rushed and poorly researched decisions. Such is the case with Customer Relationship Management and its enormous industry growth and migration rates. Many CEO?s have been left scratching their head, wondering how to keep up and which CRM product is right for them?
The CRM market is packed with solutions that range from the s...
110: Viral Video
Creating your own viral videos can most certainly be fun and all you need is a video camera. It seems that viral videos have become hugely popular and increasingly effective since the dawn of the powerfully viral website YouTube.com.
YouTube.com has grown rapidly in popularity, reaching currently the 16th most visited website according to Alexa, and it has only been around for just over a year.
For those of you who don't know what YouTube.com is, I'll give you an explan...
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