There was a time when you could get top position on high-volume, nonspecific keywords like "China" or "business" or "running" or "headache" for as little as $0.05 a click. If you did a Google search on one of these terms, only one or two results would show up, telling you that clicks were available for ultra cheap.

The marketers who make the real bucks are the ones whose web sites have the highest visitor value, which is the average sales value of each click they get.

Think of it, an army of more than 100,000 miniature salesmen in the form of Google Ads covering the planet all working for you. The only time you have to pay them is when a customer will open the door and hear their message.

First thing to do is get answers to the four following questions:

By developing a product after your customers tell you what they want, you can have a product for which there is demand. Let's say you're thinking about writing a software program for doing automotive repairs. It's for do-it-yourself car enthusiasts and does engine diagnostics that help increase fuel efficiency by five miles per gallon.

Sometimes places are associated with businesses. For example, if you had a casino you might get additional cheaper traffic bidding on "Niagara Falls" than merely bidding on "Casino."

Some places are synonymous with certain businesses. Look at this, say you have a casino, you could get added cheap traffic by making a bid for "Niagara Falls" not just a bid on "Casino."

Your headline is only the first place you can grab your customers. You can still let your ad viewer know that you've got what he wants and convert him to a customer, but you need to activate the salesman within you.