Managing My Local Pay Per Click
Many of the searches on Google are local searches. For a small portion of the expense of other advertising media, you can advertise for local customers with Google. There are times that this method will reach more customers than Yellow Page ads; you can trace your Google ads more easily and it is much more cost effective than mailers and fliers.
According to the Kelsey group, 60 percent of all internet searches are local. Some estimates run as high as 75 percent. But even if it were only 20 percent, that's still a lot of searches. Tens of millions a day, at least.
Whatever the number is, local search is undoubtedly the most untapped opportunity in PPC management.
So you are looking to sell dieting plans, downloadable MP3s, HDTVs, or home refinancing on Google in the national market? It can be done, but you better get ready for a battle.
However if you happen to be accounting firm, electrician, handyman, or foot doctor, the battle is easily won. The competitors in your market most likely have no idea what they are doing.
Consulting in this area is a great idea. You can put together campaigns for businesses around you. The need is under filled. Consider this:
Hundreds of local businesses in your city spend upwards of $1,000 a month just on Yellow Pages ads, so these people are already spending money!
The representatives for Yellow Pages also sell Internet Yellow Pages listings, this helps make businesses more aware of internet marketing. However these reps are not selling Google or Yahoo ads.
Google and their ilk are so occupied with handling extant possibilities that the actuality of reps selling ppc on the streets is a distant prospect. (Though there are hints of a venture with Yellow Pages.)
In categories where mail order is impossible and you have to get it locally, the clicks are cheap. For example, rin Chicago, there are only six ads showing for the keyword "Brake Shop" and one of them is eBay. Nickel clicks, anyone?
Local advertisers who are "knowing" about internet marketing are not thick on the ground. That is not likely to be changing soon. The difference between online commerce, and retail sales, is a great gulf. You have hear "In the land of the blind, the man with one eye gets to be king", that surely applies here.
If you can embrace the certainty that a good portion of your keyword will only get a few local clicks per month, then the ROI (return on investment) on the clicks you do get is exceptional.
With more than a decade of experience in ppc management , Kirt Christensen, will share his experience in ppc management, by giving you ideas he found that work (and some that don't work). http://www.managemypayperclick.com
About the Author
Rating: Not yet rated