FURTHER NOTIONS FOR ADVANTAGEOUS PAY-PER-CLICK CONTROL
Well known to you are the useful pay-per-click admin tools of Wordtracker and Overture along with AdWord Accelerator. These tool help evaluate and set up keywords, bidprices and find the top performing ads. Lets look at some others that have attributes that make them singular and a valuable asset. There are two: Keywords Analyzer (www.KeywordsAnalyzer.com) and Adword Analyzer (http://www.adwordanalyzer.com/).
In your toolbox out in the garage you need a Philips and a flathead screwdriver, not just one or the other. The same is true of these major keyword tools. Each one has its use, and owning more is like having a bigger toolbox.
There is no end to learning though. Whether your keyword list is long or short, the first one will most likely be missing something. A major search engine company once reported that out of total searches 20 percent were wholly unique. People search for all kinds of things and use an unlimited variety of words. Therefore here are some out-of-the-ordinary notions for you to consider:
You'll want lots of synonyms and related subjects in your stockpile of keywords so that you can be sure you're reaching people who are looking for what you've got.
Though you will have to deal with copyright headaches, you can attempt to bid on brand names. Google has dealt with many legal issues just for allowing AdWords users to bid on brand names. Even still, company names, periodicals, associations, well- known people, and well-known places may just be relevant to your advertised goods. Two examples are "Buddy Rich" for "drums" and "Jeremy Jones", the well-known pool player, for "billiards".
Misspellings are a big opportunity, because so many advertisers don't bid on them, and the clickthrough rate is often higher. For a Lord of the Rings promotion, "Tolkein" (misspelled) got twice the CTR of "Tolkien" (spelled correctly).
An impressive website that is handy for pay-per-click advertisers is LexFN.com. In essence it is a massive thesaurus that utilizes the internet to compile synonyms and relevant concepts into a comprehensive list. What an entertaining site to fiddle with! Just bidding on the conventional word not on variations you will miss out. Utilizing "expanded phrase matching" feature Google offers can help, but it is better to use the exact words people type in and it will almost always cost you less. Example: WalMart, Wal-Mart, Wal Mart.
With over ten years of experience in Managing PPC, Kirt Christensen, will share his experience in internet marketing, by outlining what tricks he found that work (and some that don't work). http://www.netbreakthroughs.com
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