Adwords Tip: Are Your Adgroups a Disaster?
Adwords is a phenomenal way to get laser-targeted traffic to your site quickly, but it does have a steep learning curve...
...And that's pretty daunting when it's your own time and money on the line!
So, here's some important advice from a decade-long veteran of pay per click marketing, and an easy way to boost your profits from your Adwords investment:
A crucial element of Adwords account is how well you have your Adgroups organized.
Don't fall prey to the "rookie" mistake of only creating one or two adgroups per campaign and then stuffing them with hundreds, or thousands, of keywords.
If you do this, you're asking for trouble!
Trouble in that you're be playing Adwords like an amateur, and end up "rack rate" for your clicks instead of "wholesale", you'll suffer from lower CTR's due to poor relevance of your ads, and most likely you'll be nailed with poor quality scores.
Always remember, "relevance" is key on Adwords!
It's impossible to write ads that are targeted, specific and "relevant" for hundreds of different keywords all in the same adgroup, so you need to "break out" keywords into their own adgroups.
For keywords with a lot of clicks, this might mean one keyword (with it's three different match-types) per adgroup, and that's all!
Never have no more than 15 to 21 keywords per adgroup, even for low traffic keywords!
After you "break out" the keywords into their own new adgroups, notice how much easier it is to write focused ads, using the keywords as much as possible in the ads.
Your CTRs will instantly raise across the board, along with lowering your per click cost!
Kirt Christensen delivers highly-profitable PPC management service, tracking over half a million dollars of yearly spending for clients that rave about him! http://www.ManageMyPayPerClick.com
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