Avoid Marketing Failure
People new to online marketing will quickly see that they are bombarded with offers for the greatest advertising techniques, all at rock bottom prices, often for a limited time only. The pressure is then on to spend, spend and spend, hoping that what sounds almost too good to be true isn?t. Safelists, for most are the perfect example.
Every online marketer, at some point in time, comes across the safelist approach to marketing. A safelist is simply a list of people that you can email worry free. There is no risk of spam, all recipients are opt in. Some safelists boast huge subscriber numbers and offer fantastic deals for joining. You may email the list you offers, you claims, you ads. In return, you agree to receive the ads from the other safelist members.
Now, suppose you join a safelist that has 10 000 members. This is a reasonable number, although I have seen them go up to in the millions. Imagine that you send your ad to this list and agree to receive the ads from the other members, and that you are all allowed emailing the list once a day. It is ridiculous to think that your email will be given much, if any attention. If half of the members used the list only 3 times weekly, you would then receive 15 000 emails! Could you ever imagine what you might do if you received 15,000 emails over the course of just one week? You would either cancel your subscription to the safelist, or you would get yourself another email address for all of this incoming safelist email. This latter suggestion is in fact exactly what most safelist operators recommend you do when joining.
At this point you realize that your safelist emails are now consistently going to email boxes that are never opened except to delete the contents every so often to avoid bounced mail. The ineffectiveness of safelists starts to reveal itself, and the hope of fantastic results from emailing such a large number of people, spam free and on a daily basis begins to fade.
Some people do claim to generate results with safelists, and perhaps they have a combination of luck and perseverance that has allowed for their odd email to be seen. Meanwhile though, they have spent valuable time emptying email boxes of thousands upon thousands of incoming messages from other marketing hopefuls. Emailing safelists is not usually worth your time or your money. By diverting your attention elsewhere you will have a much better chance of developing a successful marketing strategy.
About the Author:
Paul-Marc enjoys a successful Internet business and helps others to develop their marketing system. Visit www.YourInternet.ws
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