Why you need to focus on video product creation
It's easier than ever to create a video product for sale on the Internet. All right, I know you can't compete with the big media corporations if your dream is to produce the next Lord of the Rings Trilogy. (In that case, your goal should be to get a job at a production studio and work your way up.)
Viral video is rapidly becoming one of the most powerful marketing tools for boosting traffic to your web site. When you upload your video to YouTube, for instance, you simply need to copy the code that YouTube gives you and paste it into a new post on your blog. To distribute your video as a podcast, you only need to attach an RSS feed to it. As soon as you do that, your video product is ready to reach a potential audience of millions on the Worldwide Web.
Video podcasting is going to have an even greater impact on the Internet than audio podcasting has had. Don't let the terminology throw you: Video Podcasting involves nothing more complicated than copying and pasting code into your web site or blog to make a video clip available on the Internet for other people to view.
Like most popular video sites on the Internet, Rocketboom is distributed through a technology called Real Simple Syndication, or "RSS." This technology lets viewers subscribe to your channel and receive alerts every time you make a new video product available on your site. And like so many other new technologies that are connecting people on the Internet, RSS is a free service.
Paid downloads of your video products is only one of the many revenue streams that can be generated for online video content. When your audience grows and you have the demographics to show advertisers, you will start to see what a powerful force video is for driving your business. Offering both free and subscription services is a good way to build a large community of users around your video products.
If you aren't creating video products for both free distribution and sale on the Internet, you aren't reaping the full benefits of connecting your business to the Worldwide Web.
Test the market. You don't have to quit your day job to start creating video products to sell on the Internet. Most people think that great companies are established by entrepreneurs who risked everything to test a business idea. The truth is that many successful Internet entrepreneurs launch and test their business systems without quitting their jobs.
Check out Rocketboom and then come back to this article. When you do, I think you'll be ready to create your first great video product for sale on the Internet.
About the author: Evan Allard is the owner of the site about Video Product Creation. Articles,News,Resources and Video about What you need to know about video product distribution
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